The Medium is the Message II: The Logic of Digital Production and the Network Economy

Similarly to last week, this week in BCM112 we talked about the medium being the message, however, we dove deeper in digital production and the economic network this week. One thing we learned was the difference between legacy and emergent media. Legacy media, such as books and newspapers is part of the industrial paradigm which

The Medium is the Message I: The Internet Paradigm

In BCM112 this week, we unpacked the idea of the medium being the message. Before this lecture I always had the opinion that the medium had little value in the portrayal of the message and was more of a channel for the message. This assumption was completely flipped however when Marshall McLuhan‘s the medium is

Introduction to BCM112

Hello fellow BCM112 students and readers! My name is Sophie Brown and I’m in my second year of studying a Bachelor of Journalism. This semester I am lucky enough to be part of the BCM112 clan (yay!) which means I finally have the opportunity to create a Digital Artefact (DA). After seeing a lot of