Transmedia storytelling is the technique of telling a single story or story experience across multiple platforms and formats using current digital technologies.
“Transmedia refers to a set of choices made about the best approach to tell a particular story to a particular audience in a particular context depending on the particular resources available to particular producers.”Henry Jenkins
Television first entered homes in the late 1950s and from the very beginning music performances were a popular theme. Music videos became very popular throughout the next 20 years. However, not everyone was able to produce films at this time due to pre-recorded videos being such a new thing. Some of the most popular groups that did get music videos are:
Law, J 2021, ‘Transmedia ecologies 1: Music Videos and Advertisement’, online lecture, BCM115, University of Wollongong, viewed 7 May 2021.