In this weeks BCM112 lecture, we learned about hyperreality, simulation and spectacle. This blog post will focus on hyperreality, detournement and control in the media.
The word Hyperreality was first created by Jean Baudrillard, a French sociologist and cultural theorist. The following video details exactly what Jean discovered and the definition of hyperreality.
Jean was also known for his theory of ‘simulacrum‘, the theory that something replaces reality with its representation. These theories mainly pointed back to one point, that media images slowly but surely start forming a reality of their own, independent from any underlying reality.
These theories are visible in the media today. People are constantly getting drawn in and manipulated by the media. The online sphere has no rules and people have creative freedom to post whatever they want to, even if it isn’t true.
Detournemant, meaning ‘hijacking’ in french refers to the manipulating of media in order to grab the audience’s attention and show them the appalling side of society. Here are a few example:
As/Is 2014, ‘McDonald’s Ads vs The Real Thing’, Buzzfeed, <https://www.youtube.com/watch?v=zx1IvvLuuEI&ab_channel=As%2FIs>
Britannica, T. Editors of Encyclopaedia 2021, ‘Jean Baudrillard. Encyclopedia Britannica’, <https://www.britannica.com/biography/Jean-Baudrillard >
Medina, M 2011, ‘Détournement’, Dictation ePortfolio, Accessed 9 May 2021, <https://depaul.digication.com/key_terms_new_media_old_media/detournement>
“simulacrum”, Oxford Reference, Accessed 9 May 2021,<https://www.oxfordreference.com/view/10.1093/oi/authority.20110803100507502>
Mitew, T 2021, ‘Internet paradigm IV: Hyperreality, Simulation, Spectacle’, online lecture, BCM112, University of Wollongong, viewed 3 May 2021, <https://www.youtube.com/watch?time_continue=1&v=6Eyz-3WY0m4&feature=emb_title&ab_channel=TeodorMitew>