Media can be distributed thousands of ways across the internet. We have already covered some of the ways media is distributed through networks in last weeks blog post. This week we will dive deeper into distributed media and discuss how memes can be used as a form of warfare.
Distributed media refers to the media that is distributed through networks online. This includes media that people online create, share and adapt such as memes. As we already know, memes are constantly being shared and adapted online. Because of their extensive reach on the internet, it gives companies the ability to use memes to portray a message that will reach a lot of people.
Meme Warfare is when memes are used to influence people to think a certain way.
“memes influence, affect, generate and alter ideas”.CIA
Political memes are one of the key genres of meme warfare found on the internet today. Memes can be used to do as little as portray a politician in a bad light which can influence how people perceive them.
Once these memes surface their reach is limitless. They are open to endless sharing and adaption, giving the producers of the meme a huge opportunity to influence the online community.
Mitew, T 2021, ‘Internet paradigm II: Distributed media and Meme Warfare, online lecture, BCM112, University of Wollongong, viewed 6 April 2021,<https://www.youtube.com/watch?time_continue=1&v=IufUFmHACGI&feature=emb_title&ab_channel=TeodorMitew>
The Infographics Show 2020, ‘Meme Warfare-How Countries Are Weaponising Memes’, <https://www.youtube.com/watch?v=fM_mbQRodU&t=1s&ab_channel=TheInfographicsShow>
Behind the Meme 2016, ‘Who Is Pepe The Frog? The Creation And Origin Of A Classic Meme’, <https://www.youtube.com/watchv=zvgkGewzUq4&t=2s&ab_channel=BehindTheMeme>