DA Pitch

I have always struggled to relax after a long day and when I first started to develop an idea for my DA, I knew I wanted to create something that could help people relax. Althea and Co is a brand that will sell candles specifically targeted at women.

The main purpose of these candles is to create a restful and aesthetic atmosphere for busy women.

A key source of inspiration for my DA is online business, She is Jolie. They reflected a lot of the same aesthetic I am hoping to produce and maintain an interactive social media presence.

I am planning on building an audience using the interactive features of instagram as I lead up to launch. This will include regular progress updates and polls and questionaries.

I hope you will follow along on the journey of Althea and Co Candles.


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